At a recent boarding meeting at FlurbCo Tower, high-level executives were surprised and dismayed to learn that they still own color-based social media site Swatchity. Incensed, the muckety-mucks pounded the table demanding to know how such a thing could happen as vice-muckety-mucks scrambled to find answers- or at least proof that it wasn't their department's fault. All of this was followed by junior executive mumbles of "we'll get right on it" and "I could have sworn we offloaded that turkey ages ago."

The muckety-mucks had a point, though. How does one misplace a whole company? It just so happened that during an end-of-year assessment, FlurbCo's forensic accountants discovered Swatchity stuck between a couple of disparate business entities at the bottom of a locked filing cabinet. During this time, though, Swatchity was not entirely lost. The spreadsheets show that some execs had been using Swatchity as a "sponge" to soak up losses and bad debt from other business units, hoping the activity would go unnoticed.

Now that they were aware of their possession of Swatchity, what they planned to do with it or about it remained unclear. In a meeting of the ad-hoc committee to decide Swatchity's fate, senior VP Grant Broheim expressed his frustration.

"What does it even do?" he fumed. "Seriously, I've asked this question a hundred times and people keep changing the subject."

Someone interjected that Swatchity is a web app.

"I know that!" said Broheim, exasperated. "I spent an hour with it, and I still have no idea what it does. Actually, I understand less now. The more I learn about this black hole of a company, the less I know! Is anything real?"

The conversation devolved into a stream of industry jargon and buzzwords intermingled with a debate over whether or not we live in a simulation. After fifteen minutes, Broheim was curled up on the floor, sucking his thumb frantically.

"What are we going to do?" he moaned. "We can't sell it since there really isn't anything to sell. And since we've spent all this time using it to offload paper losses to keep C-suite bonuses high, nobody in their right mind would buy it."

It was decided that FlurbCo was just going to have to find the proverbial "greater fool" to take Swatchity off of their hands. But who? They need to find someone both excitable and dumb, someone with an ego the size of the sun and a penchant for signing documents without reading them.

"I like the idea, but it won't work," said Broheim dejectedly. "Everyone we know who fits that description already works here."